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E-commerce adoption by Indonesian small, medium, and micro enterprises (SMMEs): Analysis of goals and barriers

Govindaraju R.a, Chandra D.R.a

a Faculty of Industrial Technology, Institut Teknologi Bandung, Indonesia

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]Indonesia, one of developing countries, recognizes the contribution of small, medium, and micro enterprises (SMMEs) to the growth of national economy. Today one form of SMMEs empowerments is the adoption of e-commerce. Although there are many advantages from e-commerce adoption by SMMEs, several barriers for the adoption exist. By understanding the main goal and the barriers of e-commerce adoption by SMMEs, it is expected that the empowerment of SMMEs can be implemented. This paper reports a study on goals and barriers of e-commerce adoption by Indonesian SMMEs in the non-oil-and-gas processing and the trading, hotels, and restaurants sectors by using business environment framework. This study found that most of surveyed Indonesian SMMEs have strategic plans to adopt higher level of e-commerce usage, which current majority is at low-level of usage. Further, it is found that human resources and source of information factors are the most significant barriers for e-commerce adoption by Indonesian SMMEs. © 2011 IEEE.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text]barriers,e-commerce adoption,goal,Indonesia,SMMEs[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]barriers,e-commerce adoption,goal,Indonesia,SMMEs[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text]https://doi.org/10.1109/ICCSN.2011.6014861[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]