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Dynamic modelling of travellers’ social interactions and social learning
Sunitiyoso Y.a, Avineri E.b, Chatterjee K.c
a School of Business and Management, Institut Teknologi Bandung, Indonesia
b AFEKA – Tel Aviv Academic College of Engineering, Israel
c Centre for Transport and Society, Faculty of Enviornment and Technology, University of the West of England, United Kingdom
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]Social interaction and social learning are likely to be influential factors in the travel choices made by individuals and the dynamics of these choices. This study aims to understand the influence these social aspects have on travellers’ decision making and behaviour. Furthermore, this research seeks to find out the possibility of utilising this understanding to enhance policies on behavioural change. Social interactions, which may due to an interdependent situation between travellers, social information about other travellers’ behaviour and communication between travellers enable social learning and social influence processes between travellers. Social psychology theories have been used to provide the underlying framework for the study as well as the methods for analysing the data using the individual and social learning models. This study utilises a laboratory experiment to capture the role of social interactions and social learning in the dynamics of travellers’ decision making over time. A major finding of the laboratory experiment is that social interaction and social learning influence individuals’ behaviour. However providing more social information makes people behave in a less cooperative way and be more unstable in making choices. It also influences more people to make contrarian than direct responses. Analyses reveal that people learn individually from their previous experience and socially from other people. It is revealed that confirmation (keeping previous behaviour when observed individuals also chose the same choice) and conformity (following the choice of the majority) are exhibited whenever individuals have access to social information, and therefore could be incorporated into models of travel choice. These findings elicit some behavioural, policy and methodological insights. © 2013 Elsevier Ltd.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Social interaction,Social learning,Travel behaviour[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text]https://doi.org/10.1016/j.jtrangeo.2013.05.012[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]