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Analysis of drivers for e-commerce adoption by smes in Indonesia
Govindaraju R.a, Wiratmadja I.I.a, Rivana R.b
a Bandung Institute of Technology, Bandung, Indonesia
b Indonesian Ministry of Industry, Bandung, Indonesia
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]© 2015 Taylor and Francis Group, London.E-commerce is an alternative way to implement promising business today since with e-commerce, the growth of business is SMEs is 46% faster when compared to conventional business (Kartiwi & MacGregor 2007). In developing countries, adoption rate of e-commerce by SMES is still slightly low due to a variety of reasons. Several studies have been conducted in other developing and developed countries to identify factors inhibiting and driving the adoption of e-commerce. This study is aimed at examining the factors enabling the adoption of e-commerce by SMEs in Indonesia. The sample in this study is are SMEs, adopters and non-adopters, from 16 provinces and 33 cities in Indonesia. This study identifies the level of internet usage (internet usage level) by SMEs in Indonesia based on the definition of 4 levels of internet adoption (Andam 2003). Using SEM method, this study also found that three (3) internal driving factors, namely Managerial IT Knowledge and commitment, Employee’s IT capabilities, Perceived financial benefits, significantly affect the adoption of e-commerce by Indonesian SMEs.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Developed countries,Driving factors,E-commerce adoption,Financial benefits,Internet adoption,Internet usage,IT Capabilities,IT knowledge[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text]https://doi.org/10.1201/b18146-69[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]