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Interactive Digital Signage architecture to improve user interaction on tourism information services
Koto Z.a, Bandung Y.a
a School of Electrical Engineering and Informatics, Institut Teknologi Bandung, Bandung, Indonesia
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]© 2016 IEEE.Utilization of Digital Signage (DS) in the tourism sector should be used as medium to provide information of interest for tourists. In Indonesia, many places of supporting tourism such as shops, restaurants and entertainment using DS as medium of information and communication to their customers. Usually DS using multimedia content such as video, images and text displayed on the screens are repeatedly. In addition, DS can be used as a medium of interaction that effective and attractive for increasing visitor attraction. In this study, we proposed an interactive digital signage system architecture for tourism. We proposed a new signage system terminal and method of presenting content using gamification techniques. To see the effect of proposed architecture to improve user interaction, we validated gamification method on DS system, to attention of users by calculating Pearson’s correlation coefficient. The results showed, there was 61% increase in the user’s attention to DS screen, before and after using gamifiation. In the future, the system can be integrated with push notification method on user’s phone, to invite more visitor come to DS screen for making a crowd.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Digital signage,Gamification,Information and communication,Interactive media,Pearson’s correlation coefficients,Proposed architectures,System architectures,Tourism[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Digital Signage,Gamification,Interactive Media,Tourism[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text]https://doi.org/10.1109/ISESD.2016.7886752[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]