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A market share analysis for hybrid cars in Indonesia
Irawan M.Z.a, Belgiawan P.F.b, Widyaparaga A.a, Deendarliantoa, Budiman A.a, Muthohar I.a, Sopha B.M.a
a Department of Civil and Environmental Engineering, Universitas, Gadjah Mada, Yogyakarta, 55281, Indonesia
b School of Business and Management, Bandung Institute of Technology, Bandung, 8093, Indonesia
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]© 2017 World Conference on Transport Research SocietyIndonesia has been a pure oil importer since 2004 while its car population and fuel consumption keep increasing. The promotion of hybrid car might be one of the strategic policies to reduce fuel consumption because nearly 92% of fuels subsidized were used for land transportation. Private cars consumed around 53% of that subsidized fuel. In this paper, we present people’s willingness to switch to hybrid cars and analyzes the most effective policy to extend the market shares of hybrid cars in Indonesia for the next ten years. Using a stated preference survey, we randomly selected 336 car owners from Jakarta, Surabaya, Yogyakarta and Central Java as our respondents. The dependent variable for our study is an intention to switch to hybrid cars with three ordered responses from definitely switch to definitely not switch. We apply an ordered-response logit model with monthly income and four policy scenarios as our explanatory variables. Those scenarios are: abolishing the fuel subsidies, restricting the subsidized fuel supply, determining the competitive prices of hybrid cars compared to conventional ones, and restricting the age limit of vehicles for 15 years. We found that provided no policy intervention by the government and car industries, the market shares of hybrid cars in Indonesia will only reach 0.58%, while the other 18.20% consider purchasing a hybrid car in the next ten years. Determining the competitive price of hybrid cars will substantially increase the willingness to absolutely switch and possibly switch to hybrid cars up to 1.27% and 32.05%, respectively. This result suggests that the high difference of purchase price between a hybrid car and the conventional vehicle is the main factor influencing the consumer to shift to a hybrid car. Our result also suggests that by applying scenarios such as abolishing the fuel subsidies and restricting the age limit of the car has a slight impact on the market share of a hybrid car in Indonesia.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Hybrid cars,Market shares,Ordered-response logit,Policy scenarios,Potential users[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text]We would like to thank PT. Toyota Astra Motor Indonesia and PT. Pertamina for the financial support so that we can conduct the research. We also gratefully appreciates the inputs given by members of the National Energy Board, Indonesia.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text]https://doi.org/10.1016/j.cstp.2017.09.003[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]