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A virtual co-creation model of the hijab fashion industry in Indonesia
Suryana L.A.a, Mayangsari L.a, Novani S.a
a Institut Teknologi Bandung, Indonesia
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]© 2017, Universiti Malaysia Sarawak. All rights reserved.All stakeholders, internal and external, need to collaborate to coordinate their thoughts, meanings, and actions to create value together – value co-creation. Sources of ideas and competencies do not only come from internal stakeholders of business but also from external stakeholders such as customers. The lack of collaboration between internal and external stakeholders becomes the issue that may threaten business sustainability. It can be argued that the development of ICT, such as in the form of websites, makes it easier to co-create value. In this article, we present research that looks into virtual co-creation between customers and providers occurring in websites in the hijab fashion industry in Bandung. The research aims to redesign a conceptual model for virtual co-creation based on customers’ motivation. Data were collected using questionnaires and analyzed using partial least square – structural equation modeling (PLS-SEM). The result shows that customers have certain motives when it comes to participating in customer-and-customer interaction and customer-and-provider interaction.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Business sustainability,Customers’ motivation,Service science,Structural equation modeling,Virtual co-creation model[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text]This research is supported by the Indonesian Endowment Fund for Education (LPDP) Scholarship.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]