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[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]© 2018, Universiti Malaysia Sarawak. All Rights Reserved.Tourism is undergoing fundamental changes regarding the market, industry structure, and the product or services offered. Motivations and preferences in experiencing a destination have been proliferating in number and range, thereby challenging conventional models of tourism management and planning. Likewise, cities as the key destinations of urban tourism are also constantly changing which intensifies the links between the tourism industry and the urban dynamics. The fundamental concern is understanding tourist motivation and preferences as the input of city features improvement process to actualize an ideal urban tourism symmetrical from bottom-up to top-down interests. The shifting phenomenon to urban tourism as well takes effect in Bandung city. Modernization has an evolutionary effect on tourism activities from cultural-historical tourism towards a more consumptive pattern such as shopping-culinary activities. Thus, this preliminary study employs factor analysis method to explore the variable relationships reasoning the complexity of experience emerged from tourists while visiting a destination. The factor analysis discovers a finding that multiple observed variables have similar patterns of responses in the light of Bandung city tourism: social expression and interactive learning. In addition, this study also applies cluster analysis to strengthen the segmenting of each city feature reflecting to the characteristics of the tourists. It is confirmed that there are five classification of tourist visiting Bandung city: unexplored, light, minded, socialist, updated. The bottom-up result of this preliminary study takes on positioning groundwork of Bandung city as an urban tourism destination.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Bandung City,Cluster analysis,Factor analysis,Tourist experience,Urban tourism[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text]This research was supported by SBM ITB Competitive Research Fund 2016. An earlier version of this paper was given at a conference in Bali, Indonesia in August 2016 and it is available in the Conference Proceedings. The present version is a reworking of the original to conform to the requirements of journal publication.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]