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A conceptual model of e-commerce implementation in small business industry: Case study of muslim fashion in Indonesia
Herliana S.a, Aina Q.a, Sutardi A.a, Anggadwita G.b
a School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia
b School of Economic and Business, Telkom University, Bandung, Indonesia
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]© 2017 Serials Publications Pvt. Ltd.In the current era of globalization, the use of Internet technology is increasingly widespread in various aspects of activities, especially those have a real impact on the development of global business. Muslim Fashion Industry experienced fairly rapid business growth. Muslim fashion has received significant attention among women, particularly Muslim women who wear the veil. This study aimed to analyze the implementation of e-commerce on Muslim fashion business in Indonesia and presents a conceptual model based on the analysis of research. This research used descriptive qualitative method by conducting semi-structured interviews, as many as 10 respondents from Muslim entrepreneurs in Indonesia participated in this study. Based on the results showed that the implementation of e-commerce provides a significant increase in the development of the business of Muslim fashion, especially hijab. Marketing and selling system, as well as purchasing system become important factors in the implementation of e-commerce. In addition, the use of various social media was also identified as an important factor in the development of Muslim fashion businesses, so as to build customer engagement. The results of this study are expected to know the development of Muslim fashion business in Indonesia, and can be input as a basis for formulating policies in the growth and competitiveness of business, especially the implementation of e-commerce on the small business industries.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]E-Commerce,Hijab,Internet,Marketing System,Muslim Fashion Industry,Purchasing System,Selling System,Small Business Industry[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]