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Value chain analysis for determining innovation priority in Batik Small Medium Industry
Rizana A.F.a, Kurniawati A.a, Samadhi T.M.A.A.c, Wiratmadja I.I.c, Sunaryo I.c
a Department of Industrial Engineering, Telkom University, Bandung, Indonesia
b Department of Industrial Engineering, Bandung Institute of Technology, Telkom University, Bandung, Indonesia
c Department of Industrial Engineering, Bandung Institute of Technology, Bandung, Indonesia
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]© IEOM Society International.As the international trading competition has begun to arise, Batik Small Medium Industry (SMI) needs to maintain and improve its competitiveness by exploring the innovations that can generate value added to batik product. Although many studies provided suggestions regarding innovation for batik industry, there’s problem in determining which innovation is bringing important value added. Moreover, many Batik SMI players have lack of knowledge about value creation in performing innovation. This study attempts to determine which innovation should be prioritized for batik SMI based on value chain in batik production processes. The first step is determining activities in Batik SMI then divided the activities into primary and support activities. The next step was identifying possible innovation opportunities through systematic literature review where 8 innovations were obtained. The innovations then mapped to Value Chain Activities model. The innovation related to primary activity is suggested to be prioritized. This study indicates that the use of natural coloring material, the application of electric stove and solar home system, the use of an ergonomic stool, electric canting, the use of wet on wet coloring technique, and the implementation of e-commerce for promotion and selling-buying activities can be considered to be innovation priority in Batik SMI.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Batik industry,Innovation,Priority,Small-medium industry,Value chain[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]