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[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]© 2020 Elsevier LtdThis study aims to identify the extent to which and the mechanisms through which rural transformation driven by digitalisation and information technologies influences the quality of life of rural residents in Indonesia, a country in the Global South. It presents the interesting case of Kaliabu village, which had been an agricultural area until some residents became logo designers who provided their services online to international customers. Mixed research methods were employed, in which a survey and in-depth interviews were conducted with village residents to evaluate their subjective wellbeing, the notion that is used to measure their quality of life before and after the transformation. Our findings show that rural transformation has triggered increasing life satisfaction and happiness. However, this is evident predominantly for those who were involved directly in the new profession. These people had a chance to take advantage of the development of knowledge and technology in the village and use their newly gained skills for livelihood strategies. As such, they could earn a higher income and improve their life satisfaction and happiness, as they could work more flexibly and thus have more time with their families. Even though our findings show that money plays an important role in conveying life satisfaction, the case of Kaliabu reflects that income can also strengthen social empathy among village residents through mutual help and social learning among fellow designers as well as charity events, so that the increasing life satisfaction and happiness are also spread out over the whole community.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Digitalisation,Global south,Indonesia,Rural development,Rural transformation,Subjective wellbeing[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text]This research was partly funded by Program Penelitian, Pengabdian Masyarakat dan Inovasi (P3MI), SAPPK, Institut Teknologi Bandung 2018. The authors are grateful to Yana Kinasih for her contribution during the fieldwork as well as to Dr. Dewi Sawitri Tjokropandojo, Dr. Adiwan Aritenang, Dr. Wilmar Salim and Prof. Tommy Firman for their useful feedback on this paper.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text]https://doi.org/10.1016/j.habitatint.2020.102150[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]