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Design and Implementation of Retail Product Assortment System with Private Label Considerations and Weighted Apriori
Enlina A.a, Sembiring J.a
a School of Electro and Informatics Engineering, Institut Teknologi Bandung, Bandung, Indonesia
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]© Published under licence by IOP Publishing Ltd.Increasing product variety raise the needs for analytical model to determine an efficient and optimal assortment based on consumer preference considerations. However, most of retailers have not considered the private label factor that can generate profit differentiation while building store loyalty. Apriori algorithm, which is often used to find consumer shopping habit patterns in retail, still has many drawbacks that can increase the burden of input, output, and processing time. Thus, this study proposes a specific procedure to establishing basic product based on private label, improving association rules by reducing transaction through Size of Transaction (SoT) attribute, and adopting maximum weighted value concept in apriori algorithm, therefore the result of association rules will be reflecting user considerations. This research produces a model to recommend assortment by considering private label and user reference, and building a system to integrate the whole process. Based on evaluation result, this study was able to reduce number of scanning databases, number of candidate and frequent itemsets generated, as well as strengthen the store image (qualitative) and increase company profit (quantitative).[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text]https://doi.org/10.1088/1757-899X/803/1/012036[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]