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Modelling a technology push by using hybrid franchising
Fredriks J.W.S.a, Pennink B.J.W.a, Simatupang T.M.b, Siswanto J.b
a Faculty of Economics and Business, University of Groningen, Netherlands
b School of Business and Management, Bandung Institute of Technology, Indonesia
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]Introducing a technology push to stimulate entrepreneurship in remote areas in developing countries can be examined in the context of a franchising model (social or commercial franchising). The results of this study (fieldwork in Kalimantan, Indonesia) point to a high feasibility of introducing a technology push by a franchising model. The results indicate that the smallholder rubber farmers (community level) and the head of villages, head of district and the government departments (low, middle and high institutional level) support a technology push and are willing to participate. Furthermore almost all stakeholders prefer a franchising model to introduce a technology push with social franchising elements. Additionally, empirical evidence confirmed the main theoretical argument of this research: a technology push carried out by a franchising model can stimulate (social) entrepreneurship in remote villages. This study thus concluded that in order to stimulate (social) entrepreneurship in local communities and with that local economic development, a hybrid franchising (a combination of both commercial and social franchising) model should be used to carry a technology push. Copyright © 2014 Inderscience Enterprises Ltd.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Bio diesel,Commercial and social franchising,Development,Energy,Entrepreneurship,Indonesia,Kalimantan,Local economic development,Technology push[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text]https://doi.org/10.1504/IJESB.2014.062131[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]