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Creative business community engagement model within the quadruple helix: A preliminary report of the circular community in Bandung, Indonesia
Rustiadi S.a, Kusumahdinata B.M.a, Rahman A.a, Arsandi I.a
a School of Business and Management (SBM), Bandung Institute of Technology (ITB), Bandung, Indonesia
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator css=”.vc_custom_1624529070653{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner layout=”boxed”][vc_column_inner width=”3/4″ css=”.vc_custom_1624695412187{border-right-width: 1px !important;border-right-color: #dddddd !important;border-right-style: solid !important;border-radius: 1px !important;}”][vc_empty_space][megatron_heading title=”Abstract” size=”size-sm” text_align=”text-left”][vc_column_text]This study will explain the extent to which the introduction of “Quad-Helix is an important step to move in understanding the development of creative industries, especially in the city of Bandung. The specific objective is to identify the presence of creative activity-based community that is likely to increase public participation and obtaining input from other stakeholders for the concept and design of the models for creative business community involvement in the context of a quadruple helix. In general, the methods use in this study is qualitative method using active research. The case of the unit of analysis in this study is a creative community named Circular. Selection of respondents in-depth interviews conducted by using purposive sampling with criteria creative community campaigners following community activities and/or who co-founded the creative community assuming they follow the development of the creative community from the beginning of its establishment. The data have been collected were analyzed using content analysis (Budd, 1967: 2 in Sutinah and Suyanto, 2005). The study shows that an important aspect is to make a collective effort in order to build the widest network possible to facilitate collaboration, competition and elaboration of activities. Creative ethos will describe the norms and values that will foster creativity and strengthen the role played. Not only from community aspect in Bandung creative industry but also local brand itself, the ego and competitive spirit always become invisible barrier to build single brand unity as local alliance in Bandung.[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Author keywords” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Indexed keywords” size=”size-sm” text_align=”text-left”][vc_column_text]Creative community,Creative industries,Quad-helix[/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”Funding details” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][vc_empty_space][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][vc_empty_space][megatron_heading title=”DOI” size=”size-sm” text_align=”text-left”][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Widget Plumx[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=”.vc_custom_1624528584150{padding-top: 25px !important;padding-bottom: 25px !important;}”][/vc_column][/vc_row]